Small Business Tools: Social Media Management
Running
a business is already stressful, not to mention keeping up to date with
the rapidly changing technology and social media networks. Most
business owners simply do not have the time to squeeze in social media
on their daily schedules. The key is to maintain a social media presence
in as little time, while making it worthwhile and effective. Whether
you are a printer retailer or a wine distributor, here are a few
strategies to help you manage your social media daily.
Make social media management a group effort.
Ask employees to get into social media. This does not only improves
your brand’s online visibility, but also lets you share the task of
maintaining and updating your company’s social media profiles. Ask each
employee to rotate daily in keeping an eye on the company’s social
networks, answering customer queries, and engaging followers. If you are
searching for a way to effectively manage the company blog, think about
group blogging. This doesn’t only alleviate time budget issues, it also
allows for a collection of ideas that will speak to a more varied
audience.
Stick to a social media schedule.
Set aside a few minutes daily to scan customer reactions and trending
topics to keep you on top of social media newstream. Are you the type
of person who reads the headlines first thing in the morning with a cup
of coffee? Why don’t you give it a few minutes to scan Facebook and
Twitter and see the latest updates? If you are having a hard time
formulating updates on your social media profiles, try keeping a
schedule. Advance planning alleviates pressure to create constant
content. And you can still be spontaneous by sharing the hottest news of
the day or industry trends. Themed days help you organize thoughts
better and have fun at the same time. For instance, you can share
industry news on Mondays, blog about dell laptops on Tuesdays, start a poll on Wednesdays, share a quote on Thursdays, and so on.
Take it one platform at a time.
Most small business owners get overwhelmed with learning and
maintaining their social media profiles. The key is to focus on
platforms that impact your business the most. For entrepreneurs who are
just getting started, try to master one platform at a time. If many of
your customers interact in Twitter, take the time to brand your company
in Facebook, so that you can participate in their conversations.
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Take advantage of free social media management tools.
Services like TweetDeck and Hootsuite
are great tools for busy marketers and social media owners. These
platforms enables you to post, reply, comment, and even schedule
comments for all your organization’s social media accounts in one easy
window. These platforms feature dashboards that will show all the feeds
and messages on your social networks. You can also assign roles to
people in your firm so that everyone utilizes the same account.
Outsource!
If spending a few minutes each day on LinkedIn, Pinterest, Facebook,
or Twitter gives you anxiety and adds to your stress levels, consider
adding a social media manager on your team. You can also find a third
party vendor online who can focus on perfecting your social media
presence.
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